The Power of Search Engine Positioning: Boosting Your Business's Online Visibility

Search engine positioning: Synergetic media helps brands get more visibility and revenue | What Is Search Engine Positioning?

Are you looking to get more eyes on your company’s website? Increased organic traffic is the first step to getting more conversions and revenue. In order to achieve this, you need to understand search engine positioning. In this article, we break down what search engine positioning is, why it matters, and how to do it right.

What Is Search Engine Positioning?

It’s important to understand how a typical search engine works. A user types a search into a search engine results page (SERP) like Google. The SERP scans all of its indexed pages for content that includes or is related to the keywords the user used in their search. Then, it collects these pages and ranks them according to an algorithm.

The pages that are believed to be the most relevant, based on the algorithm, will be placed in high rankings (at the top of the results) and the rest will appear in order of descending relevance. Search engine positioning is the practice of optimizing the pages of your website to appear higher in search rankings for the keyword topics in your niche.

Is There A Difference Between Search Engine Positioning And SEO?

Our definition may sound very similar to what you’ve heard about search engine optimization (SEO). However, it’s important to tell these two concepts apart. On the one hand, SEO is the overall perspective of designing websites to be highly visible in search engines. This is a holistic perspective that focuses on a wide range of topics including site structure, page load speed, technical optimization, and backlinking.

Search engine positioning, by contrast, is an approach focused on improving the ranking of individual pages. This means that the focus is much more on the content of each page and less on the overall site. Professionals in the industry often say that search engine positioning is a different, but important part of search engine optimization.

Why Search Engine Positioning Is Important For Your Business

As a business or agency owner, we understand how valuable your time is. That’s why we’re going to break down why this all matters. Let’s look at a few facts.

Backlink did a massive study of websites and found that the top 3 results of any given search get over 75% of all clicks. These spots are, therefore, incredibly valuable and highly sought after. If you let your competitors build pages that rank this highly, your organic traffic will always be massively lower than theirs.

The top traffic source for all websites is organic search. This means that the time and money you invest in search engine positioning and increasing organic traffic will pay off in greater dividends than your investments in advertising and paid search. This is the most effective way to get more eyes on your brand. Done right, search engine positioning can be a powerful source of free lead generation, bringing in tons of new visitors that can then be converted into customers. Consequently, it’s not a concept you can afford to ignore.

The Benefits of Search Engine Positioning

Good search engine positioning can bring a significant number of benefits to your business. Below, we break down the advantages you need to know.

Increased Traffic

Research has established that higher ranked pages receive more traffic. What’s a website for without visitors?

Better Brand Credibility

Users tend to view websites that appear higher in search results as more credible and trustworthy. Your business can capitalize on this brand credibility and use it to increase your conversion rate and thereby make more sales.

Improved User Experience

Much of what SEO experts do as part of optimizing pages for search engine positioning ends up improving the overall user experience as well. This can lead to increased engagement.

Competitive Advantage

If you are ranking in the top three for the most popular keywords in your industry or niche, that means that your competitors are not. This results in your website getting more visibility and growth than theirs.

Increased Leads and Conversions

The best search engine positioning focuses not just on traffic but on attracting high quality leads. This is about optimizing pages for keywords that reflect a high intent to purchase or convert. If you can build pages that rank well for these kinds of keywords, you can generate more leads and conversions, leading to more revenue in the long run.

How To Do It Right – Best Practices For Search Engine Positioning

First and foremost, good search engine positioning is entirely based on creating great content. At the end of the day, Google ranks pages based on their quality and their relevance. They want their users to have a positive experience in which their needs are met and their questions are answered. You need to ensure that your pages are full of content that is valuable and effective. Would someone want to share your content with their colleagues?

Next, you need to be focusing your pages on keywords that are relevant. These are words and phrases (called long-tail keywords) that frequently appear in the searches of your target audience.

Some of the areas that are easily missed when it comes to search engine positioning include:

Meta titles and tags
Alternate text for images
Mobile-friendly design
Internal linking
Content freshness
High quality backlinks

Getting each of these areas right is critical to optimizing your search engine positioning.

How To Measure Your Search Engine Positioning

Wondering if you’re already getting your search engine positioning right? You can measure your performance in Google Search Console. Start by signing into your account and select your website in the property drop down.

On the left hand side of the screen click on “Search Results.” This will show you a report detailing a number of key statistics including your total impressions, average click-through rate (CTR), and average position. You can then filter this report by specific pages to see the position of any given page.

Improve Your Positioning With A Metro Atlanta SEO Specialist

Improving your search engine positioning is not easy to do on your own. Why not work with a specialist who understands the Atlanta market? Here at Synergetic Media, we know how to deliver impressive results with a variety of services, including SEO.