Website Design

Pretty isn't a Strategy

We combine the clarity of storybrand with the visual discipline of major motion pictures to build websites that command attention, reduce friction, and turn visitors into customers.

motifs

Consistent design elements across all pages of your website, conforming to your company's brand guidelines.

images

Images and videos that are relevant to your audience and support your message.

headers

Clear and concise headlines and subheads to help guide visitors through your content.

layout

Easy to navigate and understand. Draw attention to the most important parts.

Design a Better Website
Using the Classic Story Arc

A compelling story that focuses on your customer’s needs is the best way to build a connection with your website visitors. And the best way to structure a story on your website? The classic story arc.

A website based on the main formula of any good story (characters, emotions, problem, guide, plan, solution) as a way to show visitors why they need the product. This framework helps website designers create a website that is not only visually appealing, but also successful in communicating the value of their product or service to customers. By starting with the problem and introducing your customer as the hero, you can guide them through their journey of discovering your solution and how it will ultimately fulfill their desires and lead to a successful resolution. Using the components of a good story, you can create web pages that are successful in communicating the value of your product or service to customers. This will result in a website that is more successful in converting visitors into customers.

Your Website Isn't Neutral

Your website is often the first impression people get of your brand, and it’s critical to make sure that your website design makes the impression a good one.

A great website will help grow your business, while a poor website will do the opposite – if your website is dated, difficult to navigate, or with unclear messaging, it can cause clients to look elsewhere, costing you an untold amount of revenue from lost opportunities.

The Pretty Website

You’ve seen it before: a website that looks fine—clean layout, nice colors, professional enough. But it doesn’t do anything. Visitors land, scroll a bit, and leave. No calls. No form submissions. No new business.

The problem usually isn’t the design. It’s that no one asked the right questions before the design started:

What does a visitor need to understand in the first five seconds?
What’s the one action we want them to take?
What’s standing in the way of them taking it?

Most web designers jump straight to wireframes and templates. They build something that looks appealing but never truly focused on compelling messaging and the user journey.

Three Key Components

Of Great Website Design

A pretty website is not enough. And don’t get us wrong, we LOVE pretty websites – after all, creating award-winning, first-rate designs is one of our favorite things to do. However, as with most everything else, looks alone are not enough.

Three key areas to consider when creating effective websites are:

Message (What It Says)
Visual Design (How it Looks)
Flow and Responsiveness (How it Behaves)

Message: What Your Website Is Saying

Your website should clearly communicate the message about your brand and offerings. This includes using language that resonates with your target audience, as well as making sure the website clearly presents information about your products/services, company history, team/staff, contact information, etc. Before beginning any web design project, we work with you to fully understand and clearly define your brand strategy and positioning, so we know the WHAT of your messaging. In other words, make sure all your messaging is clearly rooted in your brand and business objectives.

Let us help you make sure your website is saying all the right things. Interested in learning more? Contact us for a consultation.

Visual Design: How Your Website Looks

Beyond just the WHAT, it’s also important to consider the HOW. How is your website design helping to convey these key messages? Is the website visually appealing and easy to navigate? Your website’s visual design includes everything from the color palette and typography to layout and imagery. Consistency of branding is key – make sure the fonts, colors, and images you select for your website are all in line with what your brand represents.

Professionalism of design matters. Your audience intuitively knows when the website has solid to superior design. An amateur or poorly done design will give your audience a negative impression about your products and services, even if it isn’t warranted. Professional creatives know how to select visually pleasing fonts sizing and combinations, utilize white space, combine colors, stick to visual motifs, and best direct the eye.

3. Flow and Responsiveness: How Your Website Behaves

Your website’s flow refers to how easy it is for visitors to navigate and find the information they’re looking for. This includes things like menu organization and website structure. In addition, with more and more website traffic coming from mobile devices, it’s important to make sure your website is responsive and functions well on various screen sizes.

FOCUS ON USER EXPERIENCE

User experience (UX) is a crucial aspect of website design. Think about it: if a website is difficult to navigate or has slow loading times, users will likely leave without taking the desired action (such as making a purchase). Make sure your website has a clear hierarchy and menu organization.

MOBILE OPTIMIZATION

In today’s digital age, it’s essential for websites to be optimized for mobile devices. In fact, Google prioritizes mobile-friendly websites in its search rankings. You will want to test it out on various devices and browsers to see if there are any flaws in the design.