Tried, true, and trusted
At Synergetic Media we pride ourselves on excellent quality commercial printing with affordable pricing, and timely turnaround. Our experienced print production staff make sure the work that goes out the door is right, and on time. An experienced sales staff works with you to ensure you are meeting your quality needs and staying in budget. The management team works with you to communicate ways your project can save on production time and resources – passing the savings on to you.
6 Advantages of Print Marketing
Printing brings specific marketing advantages that are irreplaceable.
Print is a tried-and-true source of information. It is a tangible and touchable. Print engages multiple senses, including touch, sight, hearing, and even smell. This multisensory experience is more likely to capture reader emotions, increasing the likelihood that they will remember what they saw and read. It reaches customers in a tactile, solid way digital experiences cannot match. Print has permanence, and is a tried-and-true trusted source. It is less likely to be thrown away, and more likely to be noticed than online advertising.
Savvy marketers and business owners looking to increase sales for their business should consider commercial printing as part of their marketing arsenal. Print brings unique advantages that digital experiences cannot match, including:
Print is Tangible
Commercial printing is a physical medium that creates a distinct and tactile experience, which can be more effective at grabbing attention and breaking through the digital clutter than online advertising. Print marketing materials are visually appealing and eye-catching, making them an effective tool for capturing attention and engaging consumers. Print’s multisensory experience that increases the likelihood your audience will remember what they saw and read. Printed pieces can also be enhanced with finishing such as soft touch covers, foil stamping, embossing, metallic inks, spot varnish, and more, to increase the tactile experience and memorability.
People Trust Print
One of the primary advantages of using commercial printing for marketing is the fact that it is a highly trusted medium. Consumers tend to be more receptive to the messages and information conveyed through print, as they perceive it as being more objective and reliable than other advertising channels. Over time, the printed word has become synonymous with accuracy. Brands that utilize print as part of their marketing plan can be seen as more trustworthy.
Print Has Permanence
Printed materials have an element of permanence that digital content, and they are less likely to be discarded or forgotten. How many of you have a flier, a handout, a postcard reminder, or a promotional item still laying about, long after the e-newsletter is discarded (or worse, deleted without being read)? Digital elements have the danger of being out-of-sight-out-of-mind. A printed promotion or reminder on the other hand is much easier for customers to save and recall.
Print Marketing Is Targeted
Additionally, commercial printing allows businesses to target specific audiences with precision, ensuring their messages are seen by the right people at the right time. You can develop direct mail lists, and enhance the personal appeal with variable data to reach your potential customers by name. Or your technicians can leave behind promos near the locations they have serviced; you can hand out business cards or flyers at your networking event; create targeted “win back” lists or thank-you and seasonal cards or special gift cards for loyal customers. Print has numerous opportunities to specifically target your audience, giving you the most bang for your marketing buck.
Print Has Many Creative Options
Printed priced contain numerous creative options to help them stand out, and capture your brand personality. For example, paper choice can speak volumes about your business. Is it a special occasion, calling for a pearlized paper? Or is your brand best represented by a craft paper with natural fleck? Perhaps simply a better quality eco-friendly cover stock speaks volumes in an understated way about the quality you will provide.
Print also offers unlimited creative design options. When the standard trifold just won’t do, your limit is your imagination and what matches your brand.
Some People Prefer Print Advertising
Let’s face it, some people just like print. While more and more people communicate primarily with digital means, a percentage of the population still likes reading actual printed materials. Call them old fashioned if you will, but plenty of boomers and gen-x still like to read something in print. If your target market includes 40 and older, print is an important way to reach them.
Commercial printing offers a unique opportunity for businesses to reach their target audience with precision and trustworthiness. With an array of creative options available, commercial printing can help capture attention and engage customers in ways that are simply not possible online. Because of these reasons, whether you’re looking to increase sales or build brand recognition, commercial printing should be part of your marketing toolkit.
Commercial Printing Made Easy
Whether you have print-ready artwork or need design to print to mail fulfillment, our designers and experienced print technicians are here to bring your marketing collateral to life.
To get started just click, email, or call, and we will best see how to serve you.
Work with our expert design team to make your vision a reality.
Send us your ready-to-go file.
Easy reorders for existing customers.
Combine Print and Digital Marketing
For the best of both worlds
Cut through the digital noise with the power of print. Use print to increase your brand’s chances of being seen and remembered.
In-House Commercial Printing Capabilities Quality control, start to finish.
You may not care very much about all the geeky technology that goes into our commercial print production – but you may want to give it a look. It makes a real difference! We have a full print facility in-house, meaning our team will make sure your collateral stays true to quality and color. Want to take a look around? Come on by, we love visitors!
Looking for fast turnaround with a local printer who knows you? Then look no further than Synergetic Media.
Offset Commercial Printing Capabilities
Offset printing is the go-to for large quantity prints (generally over 1,000 impressions), or when you need that specific pantone color.
The offset Presstek DI is capable of 300 dpi, while most offset presses only have dpi up to 200. Consider this like High-Def for your prints. What does that mean to you? It means crisper images with more detail and ad-agency quality. The Presstek DI has a waterless direct impression which produces less dot gain and a larger range of colors. It’s a difference you can see.
Digital Commercial Printing Presses
Digital printing is perfect for shorter run, fast turnaround projects. Our quality commercial digital printers produce superior results in record time.
Konica Minolta AccurioPress C2070
State-of-the-art Konica Minolta digital printers offer both quality and fast turnaround time for short runs.
Konica Minolta AccurioPress 1250
Our dedicated industrial black and white printer is fast, efficient, and extremely economical.
Wide Format Printing
Synergetic Media has a number of on-site wide format printers, suitable for printing a large variety of banners, posters, and signs. Keeping our wide format and signage in-house allows us to keep an eye on the quality while creating attention grabbing pieces for our customers.
HP 700 Scitex FlatBed
This HP 700 Scitex flatbed printer is your one-stop-shop for any wide format/signage piece. Its UV curable inks print on almost any rigid surface from foam-board to glass and will last for years.
HP Latex 360 Printer
For any of your large flexible pieces like canvas and vinyl banners, the go-to is our HP Latex 360. It’s capable of producing high saturation and vibrancy products that will wow your customers from any seat in the house.
Epson Sure Color P9000
For large-format exceptional quality photo prints, the Epson Sure color series comes ready with 11 colors for maximum accuracy. For eye-popping prints with vibrant purples and oranges, this is the printer to use.
Ready to get started?
We invite you to explore the possibilities commercial printing has to offer – contact us today to learn more about how we can partner with you on your next project!