Green Industry Marketing
Strategies For Landscaping Businesses
Looking for more effective ways to market your landscape business? Do you have the feeling you are missing some opportunities to increase leads, or just looking to target your messaging more closely to your ideal client and increase margins? As your landscape marketing partner, Synergetic Media develops marketing strategies that get you noticed by your target audience, generating leads you turn into profitable clients. Landscape marketing is more important than ever, as the green industry continues to expand. The landscape services industry alone had a market size of $129 billion in 2022 and 176 billion in 2023.
There’s no shortage of demand for landscaping companies and their services. However, there’s also no shortage of competition.
Our proven landscape marketing strategies will help you stand out from the crowd
Synergetic Media Knows the Landscape Industry
The marketing team at Synergetic Media has extensive experience in helping our green industry partners reach new heights. We understand landscape marketing for companies of all sizes, and what strategies work for different focuses. From commercial to residential, and maintenance to design and build projects.
Our clients range from small lawncare companies to corporate landscaping giants. We can speak the language to your B2B and B2C customers. Our ongoing partnerships with many green industry businesses means we’re aware of common concerns, and how to address them.
As part of the Grow Group, with family industry connections reaching back three decades, our owner brings firsthand knowledge to the table.
Meet Your Newest, Biggest Fans
The marketing team at Synergetic Media has extensive experience in helping our green industry partners reach new heights. We understand landscape marketing for companies of all sizes, and what strategies work for different focuses. From commercial to residential, and maintenance to design and build projects.
Our clients range from small lawncare companies to corporate landscaping giants. We can speak the language to your B2B and B2C customers. Our ongoing partnerships with many green industry businesses means we’re aware of common concerns, and how to address them.
As part of the Grow Group, with family industry connections reaching back three decades, our owner brings firsthand knowledge to the table.
Client Victories
Increased average sale price after partnering with Synergetic Media
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Saw a several hundred thousand return within 6 months of launching their redesigned website
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Nearly doubled on average their e- newsletter open rate
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Increased contracting rate for higher margin jobs
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Ranked in the top 3 for high volume competitive search terms
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Postcards ROI (needs number)
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Ready to Join the Success Stories?
Ten Proven Marketing Strategies for Landscaping Businesses
If you’ve spent your evenings searching “marketing for landscapers,” you know how confusing it can be. Generic advice like “run Facebook ads” doesn’t really tell you how to go about it. Let alone in a way that generates significant ROI.
We’ve spent years in the trenches with our green industry partners, so we know what works. By implementing the following tactics, we can help lay a foundation on which your marketing success can build.
Define Your Brand
You’re part of the green industry. Maybe your specialty is lawncare and maintenance services, or maybe you focus on design/build. But what is your UNIQUE selling proposition?
By defining your brand, you become more than just a generic service in the minds of consumers. You’re now an entity they can get behind. Effective branding generates customer loyalty, and loyal customers are one of your best sources for word of mouth and organic marketing.
Learn More About Brand Strategy
Identify Your Target Audience
Who is your ideal client? That’s one of the most important questions to answer before launching a landscape marketing campaign.
Strategies are all well and good, but if they’re reaching the wrong audience, your message will likely fall flat. High-end residential, design/build, and commercial clients all require different approaches.
Customize Your Messaging
Your landscape marketing partners at Synergetic Media can produce tailored content aimed at the right channels to reach your target audience.
When you get the message right, you attract higher quality, higher margin clients. That allows you to focus on growing your business without spreading your resources thin.
Logo and Design
Graphic design forms the foundation for a coherent visual message. That visual message becomes your public “face.” When executed well and applied consistently, consumers will recognize it – and your brand – at a glance.
That’s especially important for service businesses that are out and about in their local community. Branded gear, vehicles, and other physical items like yard signs provide great marketing opportunities.
Pro Tip: If your logo is outdated, it may be time for a change. That doesn’t mean you have to redesign it entirely, especially if your business is well-established. However, a refresh can make your logo appear more current while maintaining recognition.
Check out the before and after for Creech Landscape:
Build a User-Friendly Website
Your landscaping or lawn care website is the heart of your digital marketing strategy. A poorly designed or outdated website means visitors are more likely to bounce. Consequently, you’re losing traffic that you never knew you had.
At Synergetic Media, we don’t do cookie cutter websites or cookie cutter messaging. We design a functional website that reflects your brand and sets you apart from your competitors.
Pro Tip: Avoid the baited hook of a free website offer. Not only are such sites likely to be templated and generic, but you’ll also end up paying for that “free” website many times over through inflated contract fees. Like anything else in life, you get what you pay for. Invest in a customized website that reflects your brand, and it will help grow your business.
Get Seen Online with SEO
Synergetic Media’s content development team understands Search Engine Optimization (SEO.) That means we can produce digital content that not only answers search questions, but is optimized to rank on Google. We also conduct competitor analysis and adjust our strategy to ensure you stay ahead. Competitive, optimized SEO content drives the right traffic to your products and services.
Beyond traffic and high-volume keywords, we aim for the ultimate goal of conversions. We monitor the analytical data we collect to ensure visitors are converting. More conversions mean more “green” for your green business.
Pro Tip: By their nature, landscaping and lawn care services are mostly geo-specific. Your SEO strategies should be tailored to your location in order to see the best ROI. If your keywords and content aren’t optimized for local search trends, you’re missing out on the leads that are likeliest to convert.
Learn More about SEO.
Utilize Commercial Printing
Direct Mail harnesses the power of human psychology to increase brand awareness and brand trust. Remember the marketing rule of 7. This indicates that a prospective customer needs to see an ad at least 7 times before they take action.
Postcards, flyers, and other forms of direct mail send a consistent message to possible customers: your landscaping business is the one to call.
This is especially important for landscaping businesses that focus on regular maintenance.
Vehicle wraps are also driving billboards in the neighborhoods you serve. That’s an opportunity you don’t want to miss! Simply driving to and from jobs in a well-maintained and branded box truck makes repetitive exposure easy.
Additionally, leave behinds, door hangers, and yard signs advertise who you are and what services you provide to neighboring properties. Our commercial printing services provide you with the physical items that perform best.
Pro Tip: Make sure your vehicle wraps contain your logo, your phone number, and your email address or other contact information. We also recommend bullet points listing your services, as well as your landscaping website.
Connect with Your Customers Through e-Newsletters
An estimated 4.3 billion people worldwide use email. That’s why a targeted email marketing campaign is still one of the best ways to interact with consumers. When done right, e-Newsletters help build trust and generate quality leads.
Pro Tip: Make sure your newsletters contain valuable information to increase the likelihood they’ll be opened. Timely reminders, seasonally appropriate tips, and links to promotions or sales are all great ways to provide value to your customers.
Use Video Content
Video is arguably the hottest marketing trend. More engaging than static images and text alone, video improves brand awareness and drives consumer traffic. If you’re not producing video content, your brand is probably behind.
Pro Tip: Video is a great vehicle for showing off what you do. Walk viewers through an outdoor kitchen build, show them a completed pergola installation, or tell them about your favorite specimen tree and why it works great in Atlanta landscapes.
Consider Animation
Animation marketing delivers information in a format that’s easy to digest and remember. It’s an eye-catching technique for engaging your audience, especially on social media.
Pro Tip: Have a product or process you’d like to demonstrate? An animated explainer video is a great way to walk your landscaping customers through things like irrigation system installation.
See Our Work
<Jason’s video, Oasis logo and website, Crabapple animation, ArborNomics print (newsletter and BCs and postcards)>
Creech Landscape Video
Oasis Landscapes & Irrigation Logo and Website
Hear From Our Green Industry Clients
<Creech Landscaping, Oasis Landscapes & Irrigation, Graham Spray>
What People are Saying
Ready to Grow Your Green Industry Business?
We’ve done the research and have the hard-won experience. With our proven combination of services, marketing your landscape business has never been easier.