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The Rise of Voice Search Registration and Its Impact on SEO Voice search is reshaping the way people interact with the internet and how businesses approach their SEO strategy. With more individuals using virtual assistants like Amazon Alexa, Google Assistant, and Siri, voice search is rapidly becoming a key factor in maintaining a strong online […]

55% of consumers say they conduct online research before they make a purchase, so your brand must have a solid digital presence. To do that, most companies invest in search engine optimization or SEO. This is a nuanced practice that caters to search engine algorithms to result in top-ranking positions on search engine results pages

Top 5 Email Marketing Strategies to Drive Engagement Finding ways to reach your audience and connect with your customer base is crucial to growing your business. One of the most important and effective marketing opportunities is email marketing. Since email marketing has a potential return on investment of $42 for every $1 spent, investing in

Best Practices for Using AI for SEO Content – Do’s and Don’ts Artificial intelligence has changed the game for content creators. AI tools offer countless ways to speed up workflows, aid in ideation and research, improve SEO, and much more. However, as with any type of tool, content creators need to take a nuanced approach

Case Study: Branding Georgia Computer Inc. Branding Case Study Overview Goal: Update the visual identity of Georgia Computer, Inc. – a well-established ITAD service provider. Solution: Bold, innovative design elements capture the essence of the company’s services and make them readily identifiable with consumers. Additionally, the unexpected depiction of a high-tech firm as the “Everyman”

Content Optimization: How to Master SEO Writing What is Content Optimization? If you’ve done any digital writing, you’ve probably heard about content optimization. But what does that mean? Content optimization means writing your content so that it will rank well in search engines. When content is optimized, it shows up higher on search engine results

How to Use Testimonials to Market Your Business Marketing is all about singing the praises of your business and getting your potential customers on board. But what about letting somebody else do the talking? Testimonials are the perfect way to build trust with your prospective customers. Why? Because people trust people. Sure, your business is

Video Content for Your Business Lights, camera… action! It’s your business’s time to shine. If you haven’t done so yet, now is the perfect timeto start generating video content for your marketing efforts, or to spruce up the ideas you already have. It’s never a bad idea to try new content strategies and platforms. Besides,